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Our Story

Windward - All Sailing, All Made in USA Outfitter

Founded by an active sailing family in Virginia in 2016, our passion is designing performance apparel, outerwear, and accessories to meet the demands of active sailors. Since we love sailing and our country, we're committed to building a brand to celebrate both.

Because Made in the USA is Worth It

Superior Quality and Great Value - Windward Apparel isn't just designed in the USA or assembled in the USA.  From start to finish, every Windward product is authentically Made in USA using American Made fabric and trims.  Compare our quality, design, performance, warranty, and value to any foreign made product.

American Families - our country is founded on dreams of "Life, liberty, and the pursuit of happiness."  Every purchase from Windward Apparel helps keep American families working and stimulates the US Economy.  Each product proudly reads "Made in USA" on the label.  No other sailing outfitter brand can make this claim.

Ethics - other brands source fabrics and make garments in foreign factories (China, Mexico, Vietnam, Indonesia, Bangladesh, etc.) compromising quality and labor ethics to increase profit.  All Windward products are sourced and crafted with pride, from start to finish, in American factories.  You can buy Windward Apparel with confidence and a clear conscience.

What Makes Windward Unique

  • Windward is the only all sailing, all Made in USA outfitter
  • Our company is family owned and operated
  • We design, source, manufacture, test, and package all of our products in the USA
  • Windward has an end-to-end supply chain for our products, starting with fabric and trims sourced directly from American mills.  We know exactly where every product is made!
  • Windward backs every product with an unconditional satisfaction guarantee and no-hassle return policy.
  • Windward gives back to the sailing community by supporting reputable charities that promote sportsmanship, character building, and recovery services to underprivileged youth and American Veterans.

Meet the Windward Crew

ben ward leeward apparel    

Ben Ward - Founder & Sailor

   amber ward leeward co-founder

Amber Ward - Co-Founder & Sailor

What does Windward mean?

Windward - in the direction the wind is coming from. Sailing is about adjusting to the wind and weather life gives you. Sometimes fair, sometimes foul, but being prepared and taking it as it comes.

    Our Mission

    • Build an iconic American made sailing outfitter brand
    • Craft the finest quality Made in USA sailing apparel to meet the demands of the active sailors
    • Be a sailing outfitter for the whole family
    • Deliver unparalleled value and service to customers
    • Build our brand in an ethical and sustainable way

    Windward is Committed to Earning Your Business

    We're ready to earn your business and your loyalty.  We'd like to hear your honest feedback about our products and your interests in future product offerings. We look forward to hearing your sailing stories and adventures with Windward Apparel.

    Shop online with confidence and security

    Windward accepts all major credit cards, PayPal, Apple Pay, and Android Pay.  

    A safe digital shopping experience is important.  Our online store is protected by the latest modern security and encryption protocols so you can shop safely and securely.